Web site launched in North America "donation game" charity
Web site launched in North America "donation game" charityhttp://www.06544.com
The modern game industry commodity marketing ideas, from the earliest scarce product-oriented, in the two decades of trial and error and changes in the elimination of competition through market-oriented, the gradual transition to social-oriented, virtual economy to the real social impact of is also increasing.
The modern game industry commodity marketing ideas, from the earliest scarce product-oriented, in the two decades of trial and error and changes in the elimination of competition through market-oriented, the gradual transition to social-oriented, virtual economy to the real social impact of is also increasing.
Chinese and foreign game companies have hope charitable activities to upgrade the gaming industry in the public eyes of the brand benefit. Game industry in 2008, the annual meeting, NINETOWNS Dr. Xiaowei Chen, president, once said, Ninetowns launched in 2008 "Sunshine gaming public" strategy, including the CCTV running public service ads, and "World of Warcraft audio-visual symphony concerts" are been a very good social repercussions.
Mature markets in the West, they are using donor does not play the old games, get "donation proof" for tax credits, which guide the gaming industry synchronized combination of economic and social benefits to domestic industry to provide a replicable example.
And eastern countries, compared to the U.S. community donated more common and widespread acts of the game industry is no exception, recently launched by a group of donors, has set up a sell medieval games, and the proceeds donated to charities for children with rare disorders, " Donate Games ". Jim Carol, founder of the group itself is suffering from a rare leukemia, a child's father, hospitalized in the hospital to see the children playing video games and forget because of illness, the game is also a child who was found spiritual consolation.
The North American game industry has set up a well-known "Child's Play" charity for hospitalized children to provide toys, books and video games and other items, donors from the world's 60 hospitals with a list, select want to buy goods and donation to go out. However, due to age limits on games, not every section of these medieval games are suitable for children to use, so Carol have to accept the game on the Internet and directly sell the idea to donate to the amount obtained by more flexible use of the charitable purposes.
Players who do not play the game on the donation to the Donate Games can get a tax deductible donation can be used to prove, with a direct donation of money, have the same meaning. These games will be in a recent on-line shopping site to sell, the majority of revenue will be used in the treatment of children with rare disorders, as well as enhance social awareness activities. As the group members by volunteers, and services to the charitable funds to bring more certainty can be used in the needs of sick children and to let public service activities in order to not show the same way.
